Many employers are experiencing a major challenge in attracting and retaining the right employees in the future. You can create good opportunities to succeed in recruiting the competence you want as well as making your employees feel proud, by considering and continuously building your employer brand. In order to succeed it is important to be up to date on what different generations value in their working life.
Campus Vänner offers this possibility to every member through the concept “reverse mentorship”. This mentor program differs from others by the fact that students are the mentors and members in Campus Vänner are the adept.
Are you interested in joining the program as an adept or as a mentor, contact us at firstname.lastname@example.org
During the year we've had about 15 pairs that have met through the reversed mentorship program. By having a student as a mentor the companies can gain knowledge of the younger generation's view on everything from employment to how to be visibel in digital media. Anna Snellman, master student in Strategic Communication, is a mentor for Jannik Hansen, the director of the newspaper Hallå in Skåne.
"The external image and what one's friends and family think about an organisation is more important when choosing a future employer than what ads that are posted on LinkedIn. I quickly realized that a few "common truths" wasn't the actual truth."
These are the words of Kristina Jarring Lilja, chairman of Campus Vänner. She's been the mentee of Sofie Bergdahl who's a former Service Management student and currently the CEO of Lunicore Student Consulting.